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  Content Marketing is the creation of useful content that has a marketing purpose. For example, your company may create an awesome special report, a series of email lessons, or a free eBook and exchange it for your prospect's email address and their permission to further educate them about your company and what you have to offer. Think blogs, white papers, viral videos, case studies--anything with exceptional, relevant content, created to help and educate your readers. That's content marketing. But in order to be effective  https://yoo.rs/ , your content has to attract readers. And the only way to do that is to integrate classic copywriting lessons into your content. So when you begin creating content for your business, consider these copywriting techniques first: 1. Have a good headline. Without a good headline that grabs your reader's attention and entices her into the rest of your body copy, your content will go to waste. Headlines should provoke curiosity, and always s